"My cosmic schmuck principle holds that, if you occasionally notice that you've been thinking or acting like a cosmic schmuck, you''ll become less of a cosmic schmuck. And the more often you notice that you're thinking and acting like a cosmic schmuck, the less of a cosmic schmuck you become. On the other hand if you never, never, never suspect that you might be thinking or acting like a cosmic schmuck, you will remain a cosmic schmuck for the rest of your life."

-Robert Anton Wilson